Diageo acquired Turkish distiller Mey Icki
Posted by Team Bizdom News Thursday, February 24, 2011World's biggest spirits maker, Diageo Plc and the owner of well-known brands like Johnnie Walker, Bushmills whiskies, Smirnoff and Baileys is buying Turkish distiller Mey Icki, for an enterprise value of 3.3 billion Turkish lira ($2.1 billion) to add Turkey's popular drink Raki to its stable of alcoholic beverages.
Mey Içki is the leading spirits producer and distributor in Turkey. It is the market leader in Raki, the biggest spirits category in Turkey, and has a leading position in vodka. Aniseed-flavoured Raki is considered the national drink in Turkey and is, by far, the leading category in the spirits market representing 80 per cent of total spirits consumed. Mey Içki's Yeni Raki is the category leader with retail sales of over $765 million, which puts it amongst the largest global spirit brands.
Flashback Tata Crucible Quiz Part 20
Posted by Team Bizdom FlashBack TC Thursday, February 24, 2011- Also known as a "label" or "house" this Italian fashion company was founded in 1915 by Mario ____. In 1978, Mario's granddaughter MIuccia took charge and subsequently spearheaded the company into haute couture? Identify it.
- Professor Jerome McCarthy coined this term, which breaks down into four separate parts: product, price, place and promotion. What are we talking about?
- Kruger beer in 1935 made a packaging innovation. What?
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Posted by Team Bizdom AQAD Thursday, February 24, 2011Muthoot Group - Team sponsor of the Delhi Daredevils
Posted by Team Bizdom EpL and IpL, News Wednesday, February 23, 2011An M George Enterprise supported Muthoot Group has become the main team sponsor of the Delhi Daredevils for the Indian Premier League (IPL).
Bytes:-
The Muthoot Group is a diversified conglomerate established in the year 1887 by Ninan Mathai Muthoot at Kozhencherry, Kerala. The Group has grown from being a financial service provider to having a presence in multiple verticals like Financial Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, Information Technology, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantations & Estates, Travel Services and Precious Metals.
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Posted by Team Bizdom AQAD Wednesday, February 23, 2011Marico acquires ICP Vietnam
Posted by Team Bizdom News Tuesday, February 22, 2011Marico acquired 85-per cent stake in International Consumer Products Corporation (ICP), marking its entry in the fast-growing Vietnam market. ICP, which sells brands such as X-Men, L'Ovite, Thuan, Phat, is one of the most successful FMCG companies in Vietnam. Marico bought the stake from Mekong Enterprise Fund II Ltd, managed by Mekong Capital and Bankinvest Vietnam (both private equity funds) and other individual shareholders who divested their shareholdings to Marico.
Bytes:-
- X-Men, a leading brand in the male grooming segment in Vietnam, is the second most trusted brand in the segment with a 35-per cent market share. The leading brand in the men's shampoo category, X-Men has also entered the deodorants and shower gels category recently.
- L'Ovite, the company's premium cosmetics brand, ranks among the top 5 premium cosmetics brands in Vietnam. Thuan Phat is among the growing brands of rapidly-growing branded sauces and condiments in the country.
'Indi Commandos' signs up Lotto as kit sponsor
Posted by Team Bizdom News, SpoRT Tuesday, February 22, 2011AQAD - 256
Posted by Team Bizdom AQAD Tuesday, February 22, 2011Ghost Ryderz got Bajaj Pulsar as its sponsor
Posted by Team Bizdom Desi Brand, News Monday, February 21, 2011The Ghost Ryderz is a team of professional stunt bikers based out of Kerala. Bajaj Pulsar is the official sponsor of professional motorcycle stunt team Ghost Ryderz. This is the first time a professional motorcycle stunt team has been sponsored by a sports bike brand in India.
Bytes:-
Pulsar has been associated with stunting for many years through advertising and recently through a popular reality show dedicated to stunting called Pulsar MTV Stuntmania.
Bytes:-
Pulsar has been associated with stunting for many years through advertising and recently through a popular reality show dedicated to stunting called Pulsar MTV Stuntmania.
Funmaster Hunt - Fanta
Posted by Team Bizdom Brand Update, News Monday, February 21, 2011Spreading a wave of fun and excitement coming Holi festival, Fanta announced the launch of the ‘Fanta – Funmasters Hunt’, an exciting consumer engagement initiative to be rolled out in over 60 cities across 13 states across the country. Through this one-of-a-kind initiative, spanning across a period of 34 days starting 15th February till 20th March, 2011.
Amul is sponsoring Netherlands cricket team
Posted by Team Bizdom News, SpoRT Monday, February 21, 2011The Royal Netherlands Cricket Board has signed Indian dairy products giant Amul for the upcoming ICC World Cup. As part of the sponsorship agreement, the branding of Amul Butter will appear on the main sleeve of the playing kit as well as full coverage on the training apparel throughout the World Cup.
Bytes:-
Bytes:-
Netherlands has been associated with Amul and India's dairy cooperatives for several decades.
Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of Amul brand, is India's largest food products marketing organisation with annual sales turnover exceeding US$ 2.2 billion. It is a cooperative dairy federation of 3 million milk producers handling 4 million MTs (Metric Tonnes) of milk annually.
Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of Amul brand, is India's largest food products marketing organisation with annual sales turnover exceeding US$ 2.2 billion. It is a cooperative dairy federation of 3 million milk producers handling 4 million MTs (Metric Tonnes) of milk annually.
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Posted by Team Bizdom AQAD Monday, February 21, 2011Flashback Tata Crucible Quiz Part 19
Posted by Team Bizdom FlashBack TC Monday, February 21, 2011- County Chemicals at the Chemico Works in Bradford Street, Birmingham, England created which famous brand in 1929?
- The company introduced its product under brands like Pyaar, Dulaar and Sanskaar. But subsequently, it had decided to stop marketing its products in the branded packet form. Which company?
- This company is a manufacturer of high performance sports cars started in the Italian village of Sant'Agata Bolognese, near Bologna. The company was founded in 1963, by Ferruccio, as a spin-off of his very successful tractor factory. Identify?
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Tata Crucible Campus 2011 - Coimbatore Prelims
Posted by Team Bizdom News, Quiz, Tata Crucible Friday, February 18, 2011We are thankful to our dear reader Mr. Ramakrishnan for providing us the Prelims questions of the Tata Crucible Coimbatore edition. He also participated in the quiz and went upto wild-card round.
Winner:- Bharathiyar university.
Runners up:- Amrita university.
Prelim Qs
1- Which controversial Pakistani cricketer is the new face of Hajmola?
2- Which FMCG major has recently ventured into healthcare with their product Nutrigo?
3- What started in 1935 in India through Hilton Young Commission?
4- Identify her?
5- Which Indian business family owns “National Peroxide”?
6- JK Paper has recently tied u with which global printing technology major for producing “Colorlok” papers?
7- In October 2010, the Delhi High Court rejected whose plea for the rights to exclusive usage of the “Sugar free” tag?
8- Identify the gentleman?
9- Which FMCG and skin-care major has tied up to sell German company Mann & Schroder’s baby care brands in India?
10- Which company founded in London in 1772 currently owned by Energizer Holdings originally produced guns, bayonets, and other objects such as typewriters, garden shears, scissors and motorcycles?
11- Genteel liquid detergent has been acquired by which Indian major?
12- Whose ad campaign is this?
13- Which company recently patented “Red Herbal Dentifrice” in the US?
14- What does M stands for in the business terminology MICE?
15- The mass hair color brand “Hair Life “has been launched in India by whom?
16- Identify her.
17- In a big move, who sold their Vanaspati brand “Rath” to Cargill India?
18- Kaya Ltd. Is an entrepreneurial venture of which Indian house?
19- Which car sub-brand literally translates into “dot” or “point” in India?
20- Whose logo is this?
Answers to those who will care to reply (bizdomonline@gmail.com)
Brand Ambassador - Brett Lee : Castrol
Posted by Team Bizdom Brand Update, News Friday, February 18, 2011Castrol India signed Australian pace bowler Brett Lee as its global brand ambassador for two years.
The speedster’s band 'White Shoe Theory' also launched Castrol’s signature tune for the Castrol Index through a live performance. The 'White Shoe Theory' band comprises the duo of Mick Vawdon and Brett Lee.
Animal Logo's & Trivia - Series 8
Posted by Team Bizdom LoGo, TriViA Friday, February 18, 2011Qantas
Qantas Airways Limited is the national airline of Australia. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services", nicknamed "The Flying Kangaroo".
Trivia:-
The original Kangaroo symbol was adapted from the Australian one penny coin. This design was used subsequently by TAA (later Australian Airlines) as part of its emblem and now features as the centre piece of the roundel adopted by the Royal Australian Air Force in 1956. The winged kangaroo symbol was created by Sydney designer Gert Sellheim, and first appeared in January 1947.
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Metro Goldwyn Mayer
The well-known MGM logo “Leo the Lion” was originally introduced in 1924 for Samuel Goldwyn’s Goldwyn Picture Corporation. The logo was designed by Howard Dietz, a publicist for the studio and later for MGM. He based the design on the mascot of his alma mater, Columbia University, and incorporated the slogan “Ars Gratia Artis” (Art for Art’s Sake). When Goldwyn Pictures merged with Metro Pictures Corporation and Louis B. Mayer Pictures in 1924, the trademark was adopted by the newly formed studio.
Flashback Tata Crucible Quiz Part 18
Posted by Team Bizdom FlashBack TC Friday, February 18, 2011- Jeff Johnson, a runner and anthropology major at Stanford and Steve Perfontaine, an Oregon runner were part of the early history in terms of signing contracts with which brand?
- Which organization didia British lawyer named Peter Benenson and Eric Baker found in 1961?
- The HP Garage Program is dedicated to assisting _________ with their time to market, preserving capital and preparing for new business models. Fill up the blank.
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Brand Ambassador - Katrina Kaif : Uni Ball Pen
Posted by Team Bizdom Brand Update, News Thursday, February 17, 2011Flashback Tata Crucible Quiz Part 17
Posted by Team Bizdom FlashBack TC Tuesday, February 15, 2011- The Invention of which variety of apparel is credited to, Henry Lumsden, a Lieutenant in the British Army in India?
- "You will wonder where the yellow went". This is a famous 1956 campaign for which brand?
- This organization originated from a force of Special agents created on July 26, 1908 by Attorney General Charles Bonaparte during the presidency of Theodore Roosevelt. At first it was named the Bureau of Investigation. How do we know it today?
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Sweet Short & Simple (3S) Quiz No.6: Prepare Tata crucible
Posted by Team Bizdom PrePare TC, Quiz Monday, February 14, 2011
1. Whom did Bruce Barton’s book, The Man Nobody Knows portray as a salesman?
2. In the world of branding, what is ‘The Perception Gap’?
3. It is a term originally referred to the four economies of Hong Kong, Singapore, Korea (South), and Taiwan, which are all known for their very high growth rates and rapid industrialization following Japan from the late 1960s onward.
4. What is/are 'banana wars'?
5. One of the most remarkable groups of springs is near Guelma. There are two principal sources. Their waters unite in one stream whose course is marked by gigantic limestone cones, some of which are 36 ft. high. The water, which is at boiling point, falls into natural basins of a creamy white colour, formed by the deposit of carbonate of lime. What is the Arabic word for these springs?
2. In the world of branding, what is ‘The Perception Gap’?
3. It is a term originally referred to the four economies of Hong Kong, Singapore, Korea (South), and Taiwan, which are all known for their very high growth rates and rapid industrialization following Japan from the late 1960s onward.
4. What is/are 'banana wars'?
5. One of the most remarkable groups of springs is near Guelma. There are two principal sources. Their waters unite in one stream whose course is marked by gigantic limestone cones, some of which are 36 ft. high. The water, which is at boiling point, falls into natural basins of a creamy white colour, formed by the deposit of carbonate of lime. What is the Arabic word for these springs?
Brand Ambassador - Rohit Sharma and Jiah Khan : PlayUP Gaming
Posted by Team Bizdom Brand Update Monday, February 14, 2011PlayUp, global leader in live and interactive social mobile gaming, announced aggressive plans to capture the Live Gaming segment in India with the launch of exciting and innovative products for cricket aficionados in a glittering ceremony in the national capital today. The products PowerUP, Next Wicket and 6UP along with new redemption engine PSX (Players Exchange) were unveiled by Steve Waugh, Rajat Kulshrestha, Jiah Khan and Mandira Bedi. PlayUp products will be live over the ICC World Cup 2011 to be held in the sub-continent and are all set to take the cricket excitement in India to the next level.
A virtual wife for the eligible bachelors!
Posted by Team Bizdom SexY TiDBiT, TriViA Monday, February 14, 2011Indian bachelors keen to get a taste of married life can now log on and apply for a virtual wife online in a scheme that offers a glimpse into changing Indian society.
Bharat Matrimony's biwihotohaisi.com (an ideal wife) website allows men to choose from four different types of wife and then receive automated telephone messages from them that reflect their character.
The first candidate is the devoted Ritu Gharwali (Ritu Homemaker), 23, whose saccharine entreaties to "please eat your lunch, I have made your favourite dish" would make her the ideal Indian housewife in conservative circles.
Matrimonial advertisements in Indian newspapers and websites, still widely used to find prospective partners, often feature men seeking "simple, homely girls with good family values."
There's a more feisty version of Ritu for those wanting a more challenging partner in the form of 25-year-old Bijli Thakur (Electricity Thakur) who is described as "Dominating. Bossy. Control-freak."
Brand Ambassador - Mark Webber : Qantas
Posted by Team Bizdom Brand Update, SpoRT Monday, February 14, 2011Qantas has appointed Mark Webber as the new Qantas Ambassador as part of its support of the 2011 Formula 1 Qantas Australian Grand Prix..
“Mark Webber is an Australian sporting champion and we look forward to working with and supporting Mark, not only in Australia, but throughout his Grand Prix season globally,” said Qantas Chief Executive Officer, Alan Joyce.
“Qantas has supported the Australian Formula One Grand Prix since its inception 25 years ago and our new relationship with Mark Webber as a Qantas Ambassador is a fitting addition to this partnership.”
“Mark Webber is an Australian sporting champion and we look forward to working with and supporting Mark, not only in Australia, but throughout his Grand Prix season globally,” said Qantas Chief Executive Officer, Alan Joyce.
“Qantas has supported the Australian Formula One Grand Prix since its inception 25 years ago and our new relationship with Mark Webber as a Qantas Ambassador is a fitting addition to this partnership.”
Google Employee Redirects Hiybbprqag.com To Google Jobs Page
Posted by Team Bizdom Tech, TriViA Saturday, February 12, 2011In what is perhaps the most brilliant move in the whole Bing copies Google search results fiasco, it looks like Google Taiwan employee Chih-Chung Chang has redirected http://www.hiybbprqag.com, a URL inspired by the nonsense terms Google used to bait Bing, straight to the Google Jobs page. Search Engine Land points out that that Chang registered the domain on February 1st, the day the story first broke, using the Google Taiwan office address.
"Hiybbprqag?" How Google Tripped Up Microsoft
Hiybbprqag. It sounds like a rare cuisine or a complex chemical. But according to Google, Hiybbprqag is the nonsense word that proves that the team behind the Microsoft Bing search engine is cheating. In a statement released this week, Google's Amit Singhal alleged that Google engineers had long been suspicious that Microsoft was copying queries from Google results pages – including "rare or unusual queries and misspelled queries."
So Google decided to run what has been termed a "Bing Sting." "We created about 100 'synthetic queries' – queries that you would never expect a user to type, such as [hiybbprqag]," Singhal wrote on the official Google blog. "As a one-time experiment, for each synthetic query we inserted as Google’s top result a unique (real) webpage which had nothing to do with the query."
Google claims to have found other instances of URLs from its search results that also found their way into Microsoft's Bing - including "search results that we would consider mistakes of our algorithms started showing up on Bing."
We couldn't shake the feeling that something was going on, and our suspicions became much stronger in late October 2010 when we noticed a significant increase in how often Google's top search result appeared at the top of Bing's ranking for a variety of queries. This statistical pattern was too striking to ignore. To test our hypothesis, we needed an experiment to determine whether Microsoft was really using Google's search results in Bing's ranking.
Flashback Tata Crucible Quiz Part 16
Posted by Team Bizdom FlashBack TC Saturday, February 12, 2011- Until 1925, Ford sold only in one colour. Which colour?
- Yataro Iwasaki, the son of a provincial farmer, started this company. Its logo originated with the symbol of the ship's flag which the company's forefather, Tsukumo Shokai, adopted when it started the shipping business. Name the company.
- How do we better know an organization called the Istituto per le Opere di Religione (IOR) or Institute for Religious Works?
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Animal Logo's & Trivia - Series 7
Posted by Team Bizdom LoGo, TriViA Friday, February 11, 2011Playboy
Playboy magazine was founded by Hugh Marston Hefner. It was first released in the American market in December 1953.
Trivia:-
Art Paul, the designer of the playboy logo sketched the well-known bunny head, wearing a tuxedo bow tie reflects the playful character of the magazine, which has been used since the second issue. Ever since the playboy logo was printed on the magazine issue, it is still in use in its original form. The rabbit was chosen because of its “humorous sexual connotation” and also because the representation was “frisky and playful”.
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Nestle
In 1868, Henri Nestlé set up a sales office in London. In 1901, Nestlé opened its first UK factory, and in 1905 merged with the Anglo-Swiss Condensed Milk Company. In 1913 chocolate production began at Hayes, including the launch of the famous brand of white chocolate Milky Bar in 1937.
Trivia:-
The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem. Henri obtained a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company. In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three. It is said that it was meant to better illustrate the activities of the company, no longer active only in nutrition, and to reflect the average modern family of two children.


































