Google and Mozilla take 'Do Not Track' steps
News, Tech Thursday, January 27, 2011
Mozilla and Google took steps toward giving people more online privacy but each said hurdles remain to creating simple "Do Not Track" buttons for Web browsing software.
Mozilla proposed adding a signal to its popular Firefox browser to let users automatically ask websites not to track their online activities.
Websites would then decide whether to grant the desire or continue to gather data for purposes such as targeting Internet advertising.
Firefox users would be able to broadcast that they want to opt out of third party, advertising-based tracking by setting browsers to transmit a "Do Not Track HTTP header" with every click or page view.
Mozilla proposed adding a signal to its popular Firefox browser to let users automatically ask websites not to track their online activities.
Websites would then decide whether to grant the desire or continue to gather data for purposes such as targeting Internet advertising.
Firefox users would be able to broadcast that they want to opt out of third party, advertising-based tracking by setting browsers to transmit a "Do Not Track HTTP header" with every click or page view.


