Back in mid-September, Fiat shareholders approved Sergio Marchionne's plan to demerge Fiat’s cars from its industrial business, that will be completed on January 1st, 2011. Fiat's car and engine business, which also includes the Lancia and Alfa Romeo brands, as well as a 20% stake in Chrysler Group LLC, will be separated from its Iveco trucks unit, which manufactures farm and construction equipment.



The breakup will spawn two separate groups, Fiat SpA which will concentrate on the passenger cars market, and Fiat Industrial SpA incorporating the firm's truck, commercial vehicles, agricultural and construction equipment.

The Italian company today published the logos for the new-born companies. Fiat SpA is to be identified by a logo displaying the word Fiat in tall, condensed blue lettering on a white background. The new logos were created in response to the need to differentiate the automobile group from the product-related brands, reinforcing the parent company's role in the management of a multi-brand group.

The graphic design was intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative. Fiat Industrial SpA group will have a logo with burnt gold lettering on a company's traditional blue background.

The two new logos are designed by Robilant Associati and will replace the current Fiat Group logo that the company adopted in October 2005.

Hyundai-Kia Automotive Group has extended its sponsorship contract with FIFA until 2022, the carmaker said Wednesday.

Under the new deal, Hyundai and Kia will be involved in all tournaments and programs hosted by the international football organization for the next three World Cups.

Hyundai Motor sponsored the 2002 Korea-Japan and 2006 Germany World Cups, while Hyundai-Kia served as a FIFA partner for this year's World Cup in South Africa.

In a bid to strengthen its sports marketing activities, the automotive group also signed a deal with the Union of European Football Associations (UEFA) early this year to sponsor the Euro 2012 and 2016 tournaments.

The Manganiyar Seduction begins in almost complete darkness — light bulbs faintly illuminate 36 human-sized rectangular boxes on a large four-tier set. Then the sound of a khamacha, an Indian stringed instrument, breaks the silence. Slowly, lights come up on one of the boxes to reveal the musician sitting cross-legged, dressed in white with an orange turban. It is a 70-minute theatrical presentation and was conceived by the Indian director Roysten Abel.
The concept creates a dazzling union between the Manganiyar's music and the visual seduction of Amsterdam's red light district. The sets are a combination of the Hawa Mahal and the Red light district of Amsterdam. The Manganiyars are a caste of muslim musicians who traditionally performed for the kings of Rajasthan in India. Over the years their patrons have shifted from the kings to a person who could give them a meal. Their repertoire ranges from ballads about the kings to Sufi songs written by various mystics.

Killer Jeans has launched a new print campaign via Grey Mumbai that exhorts the youth if India to express themselves and find their own style. The campaign reaches out to the youth by reflecting their own image of themselves and their attitude. This new work, which has a grungy and stylised treatment with lines that unabashedly declare one's unique opinion, is spread across print ads, hoardings, bus wraps and panels.

Funda pls....

Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the launch of its own open mobile platform, Samsung bada [bada] in December. This new addition to Samsung’s mobile ecosystem enables developers to create applications for millions of new Samsung mobile phones, and consumers to enjoy a fun and diverse mobile experience.

In order to build a rich smartphone experience accessible to a wider range of consumers across the world, Samsung brings bada, a new platform with a variety of mobile applications and content.

The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry. Samsung bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.

Soda is usually considered bad for your health, but a new study suggests that one soft drink may actually help cancer patients.

Sprite may enhance the effectiveness of a common cancer-fighting drug, researchers say.

A team of scientists experimented with an artificial stomach and found that the lemon-lime soda may help cancer patients absorb more of the unidentified drug when the two were taken together. The Sprite had to be flat, or without carbonation.

"It doesn't surprise me that the material you ingest alongside an oral medication will affect how that medication is absorbed," Dr. Neal Meropol, chief of the division of hematology and oncology at University Hospitals Case Medical Center in Cleveland, told AOL Health. "Factors such as the acid level in the stomach or the presence of other solid food can affect how much of the medication gets into the blood."

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The Brutal Decline of Yahoo! examines the troubled history of Yahoo! in search, advertising and acquisitions.


Taken from (http://www.scores.org/graphics/yahoo)

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Nearly 40 years after he first moved into the posh Playboy Mansion, Hugh Hefner is finally opening the doors of his legendary L.A. home, and is inviting 10 lucky fans to come party alongside him, celebrities, VIPs and a bevy of beautiful Playmates. Hugh Hefner has announced a contest that will give out 10 "golden tickets" to readers of the venerable magazine. Those who root out those pieces of paper, stuffed into newsstand copies around the country, will win a VIP trip to the infamous Playboy Mansion for a Midsummer Night's Dream party next August.
For more information and details please visit playboy.com/goldenticket.

Intex Technologies has launched INTEX ‘V.SHOW’ – a path- breaking mobile handset with an inbuilt projector to combine projection with mobility. Priced at Rs.16,000, this is India’s first projector phone to be launched by a domestic mobile handset company.

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Numberlink is a type of logic puzzle involving finding paths to connect numbers in a grid. The first printed version of Number Link can be credited to Nikoli.

Numberlink is an incredibly simple puzzle concept: draw lines in a grid that connect each pair of numbers. While the rules are easy to understand, the puzzles can be difficult to solve without some experience. And while I’ve wanted to construct more Numberlink puzzles for awhile, Numberlink (and related path puzzles) are the single type I am least confident of constructing without errors. Nothing else comes close. (via: Wired.com)

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Milk Mantra aims to provide direct-to-home service of fresh milk packed in a more hygienic manner and has tied up with about 50,000 farmers in Orissa to procure milk.Established in 2009, Milk Mantra has raised about $5 million through debt and equity to start its dairy business. It is planning to launch fresh milk in cartons, where fresh milk is available only in plastic covers. Founded in 2009 by Srikumar Misra, Kolkata-based Milk Mantra has already received early stage funding from Avishkar and an angel investor based in UK.

In December of 2009, brick-and-mortar book-selling powerhouse Barnes & Noble got into the e-reader game, two years after Amazon.com's Kindle jump-started the category. Their tablet will deliver more than two million digital books, magazines, newspapers and children's books in gorgeous color -- all in one beautiful, thin and highly portable device- The NooK.

HDFC Standard Life, the life insurance venture between HDFC and Standard Life of the United Kingdom, has given itself a new identity. Thus, it has shortened its name to HDFC Life. There’s a new logo which looks like a picture frame. The house colours have changed from yellow and green to blue and red — HDFC colours. A new campaign created by Leo Burnett and directed by E Niwas.

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Directed by filmmaker Raj Kumar Hirani, the ad features people from all parts of the country (including Amitabh Bachchan) putting one white spot of Emami Boroplus on their cheeks. The commercial ends with the message that just like Indians use a black spot to protect themselves from the evil eye, they should use Emami Boroplus to protect their skin from the effects of winter

Bharti Airtel has unveiled its new logo and look for its operations in 19 countries in Asia and Africa which marks the achievement of 200 million customers by the company. AR Rahman has also made a refreshed version of the original Airtel tune.  


Bharti Airtel chairman and managing director Sunil Bharti Mittal said, “Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”

 
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The agency behind the new Airtel is JWT, which capitalize on its youthful, international, inclusive and dynamic appeal. As red colour continues to represent the dynamism of the company.

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Facebook is likely to offer e-mail services to its 500 million users to compete with gmail and yahoomail, making it the largest such service provider on the planet. It is said Facebook's planned e-mail service is part of a secret project known as "Project Titan". 

If they have done it, Facebook would leapfrog the 361 million global users of Windows Live Hotmail, Yahoo Mail's 273 million users and Gmail's 193 million.

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The chart is made by Matt Mckeon, a developer in IBM’s visual communications lab has created quite a stir in the interwebs. 


Read More: http://mattmckeon.com/facebook-privacy/

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