Air-Hair, developed by the Tokyo Institute of Technology, is a virtual reality haircut simulator. The user trims hair that s/he can only see on a screen. A motor in the pair of scissors creates resistance when the barber slices into hair and the screen shows hair falling away as the barber progresses.

Genelia has won the CNBC Awaz Consumer Brand Ambassador of the Year award. Genelia has won this year’s award succeeding Shah Rukh Khan who won last year.
Genelia is the only actress to win CNBC Awaz Consumer Brand Ambassador of the Year award. The previous winners have been Bollywood’s Shah Rukh Khan and Akshay Kumar.

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Katrina has been signed up as the brand ambassador for Abu Dhabi-based Etihad Airways. Filmmaker Farah Khan, who is directing Kat in her next Tees Maar Khan, will be making an ad for the airline featuring her.

Pirelli has been selected as the single tyre supplier for the FIA Formula One World Championship for a period of three years, commencing in 2011

In order to meet the Formula One teams’ requirements in terms of reliability, safety and performance, Pirelli’s engineers are already working on simulation models and tyre compounds that will be most suited to the rigours of Grand Prix racing.

What They Do

Mirakle Couriers is a courier company with a difference as we employ only deaf adults. Deafness is an invisible disability, and has been largely ignored in India. All the staff members including delivery personnel are deaf.

Our business model is based on creating a service driven profitable enterprise that uses the deaf. To this end, we marry professional excellence with social cause. While our services are currently available only in Mumbai, we plan to extend our operations to other cities soon.

Why Deaf
India has one of the highest deaf populations in the world. Due to strong stigma in the society there are virtually no job opportunities for this isolated population. Outdated vocations such as candle making have shunned this community; Mirakle Couriers wants to change this grim scenario. It wants to economically empower this community and make them more visible in the Indian society.

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BAND-AIDS (1921)
In 1921, Earle Dickson, and employee of Johnson & Johnson, married a woman who kept injuring herself in the kitchen.
* As he repeatedly bandaged her cuts and burns with gauze and adhesive tape, he became frustrated; the clumsy bandages kept falling off. So he decide to create something “that would stay in place, be easily applied, and still retain its sterility.” He stuck some gauze in the center of a piece of adhesive tape, and covered the whole thing with crinoline to keep it sterile. It worked.
* He made up a batch for his wife and took a few in to show his co-workers. The company’s owner, James Johnson, heard about it and asked for a demonstration-which convinced him to begin manufacturing the product.

IVORY SOAP (1879)
Harley Procter and his cousin, chemist James Gammble, came up with a special new soap in 1878. It was smooth and fragrant and produced a consistant lather… but it wasn’t Ivory-it was called White Soap-and it didn’t float.
* One day in 1879, the man operating Procter & Gamble’s soap mixing machine forgot to turn it off when he went to lunch. On returning, he discovered that so much air had been whipped into the soap that it actually floated.
* For some reason, the batch wasn’t discarded-it was made into bars and shipped out with the other White Soap. Soon, to their surprise, P&G was getting letters demanding more of “that soap that floats.” So they started putting extra air into every bar.
* Now that they had a unique product, they needed a unique name. And they found it in the Bible. Procter was reading the 45th Psalm-which say: “All thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces…”-when it hit him that ivory was just the word he was looking for.
* In October 1879, the first bar of Ivory Soap was sold.


VELCRO (1957)
A young Swiss inventor named George De Mestrel went for a hike one day in 1948. When he returned, he was annoyed to find burrs stuck to his clothes. But his annoyance turned to fascination. Why, he wondered, wouldn’t it be possible to create synthetic burrs that could be used as fasteners?
* Most people scoffed but a French weaver took him seriously. Using a small loom, the weaver hand-wove two cotton strips that stuck together when they touched. The secret: one strip had hooks, the other had loops.
* Years passed; De Mestrel experimented constantly. Finally he found a suitable material-nylon, which, it turned out, became very hard when treated with infrared light.
* Now he knew how to make loops by machine-but he still couldn’;t figure out how to mass-produce the hooks.
* Finally a solution hit him. He bought a pair of barber’s clippers and took then to a weaver. With the clippers, he demonstrated his idea-a loom that snipped loops as it wove them, creating little nylon hooks. He worked onthe project for a year-and when it was finally completed, Velco (“Vel” for velvet, “cro” for crochet) was born. The product had taken a decade to perfect.


POP-UP ELECTRIC TOASTER
The first electric toasters, which appeared around 1900, were primitively constructed heating coils that were terrible fire hazards. However, they were a luxury-it was the first time in history that people didn’t need to fire up a stove just to make a piece of toast.
* There was a built-in problem, though-the bread had to be constantly watched or it would burn to a crisp.
* In 1919, Charles Strite, a Minnesota factory worker, got sick of the burnt toast in the company cafeteria. So, in his spare time, he designed and patented the first pop-up toaster. Then he went into business manufacturing them. It took years to work out the bugs, but by 1926, Strite’s “Toastmasters” were relatively fireproof.
* A few years late, a New York businessman purchased Strite’s company and invested heavily in advertising-which proved to be the key ingredient in making the toaster a common household appliance.

Detective writer Kalpana Swaminathan, a surgeon by profession, is creator of Madam Lalli. In 2006, Swaminathan wrote her first volume ‘The Page 3 Murders’ and followed it with the ‘The Gardener’s Song’ in 2008. ‘The Monochrome Madonna’, the third in the series, published this month.
Publishers Penguin Books-India, have launched an online game centred around the book in which the players help detective Lalli crack a murder mystery in a Mumbai apartment.
Play

Contributed by Rahul Pagar

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The American designer fashion label Polo Ralph Lauren has extended its partnership with The All England Club until 2014. In 2006 Polo Ralph Lauren became the first apparel supplier in Wimbledon history to create an official range of uniforms for the tournament. And, under terms of the new agreement, Polo Ralph Lauren will continue in its role as the official outfitter of The Wimbledon Championships. Polo Ralph Lauren will dress all on-court officials as well as presenting the tournament’s first ever Legends Clinic, an interactive tennis clinic featuring three times Wimbledon champion Boris Becker.

Aston Villa have signed a lucrative sponsorship deal with FxPro Financial Services Limited - the biggest in the club's history. Villa have agreed a three-year deal with the global retail broker.

Back in the 1990s, typing out “hello” on most cell phones required an exhausting 13 taps on the number keys, like so: 44-33-555-555-666.
That was before inventor Cliff Kushler, based here in Seattle, and a partner created software called T9, which could bring that number down to three by guessing the word being typed.
Now there is a new challenge to typing on phones. More phones are using virtual keyboards on a touch screen, replacing physical buttons. But pecking out a message on a small piece of glass is not so easy, and typos are common.

Kushler thinks he has a solution once again. His new technology, which he developed with a fellow research scientist, Randy Marsden, is called Swype, and it allows users to glide a finger across the virtual keyboard to spell words, rather than tapping out each letter.

While many smart phones have features that auto-complete words, correct typos on the fly and add punctuation, Kushler is aiming for the next level. “We’ve squeezed the desktop computer, complete with keyboard and mouse, into something that fits in a pocket. The information bandwidth has become very constricted,” Kushler said. “I thought, if we can find a better way to input that information, it could be something that would really take off.”

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Help us rebrand them

BP's slick green logo doesn't suit a company that wants to invest in tar sands, the dirtiest oil there is.

We're inviting you to design them a new logo
that's more suitable for their dirty business.

Learn the full competition rules here: http://www.greenpeace.org.uk/files/tarsands/rules.html.

Few samplers

Durex helped 50 students at Tel Aviv University take their clothes off in the name of “safe sex awareness” and fighting AIDs.Durex has proved that undressing students is another way of selling condoms. And they actually did it in the name of safe sex awareness campaign in Israel.

Playboy Enterprises, Inc. announced that it has entered into a license agreement with Fashion UK to create a new collection of Playboy-branded men’s and women’s fashion apparel, which will be available in the UK and Ireland beginning in August 2010.

Tiger Beer has launched a new website for the World Cup fan who wants to be informed of the event. The website “The Ultimate Football Celebration Guide” gives viewers information, instruction, humor, events, photos, and all the highlights and statistics of FIFA World Cup 2010. However in case you are a Muslim, you are advised to stay away from the site (as per the opening page)

Once you enter, you will be greeted by this..

Visit

In a recent research, conducted by Reputation Institute, reputation of the companies were measured by the public in 24 countries.
Here is the lists of top-5 companies in five world regions:

Asia: 1) The Walt Disney Company, 2) Daimler/Mercedes Benz, 3) BMW, 4) Sony, and 5) Singapore Airlines.

Central Europe: 1) Sony, 2) BMW, 3) Google, 4) Volkswagen, and 5) Daimler/Mercedes Benz.

Central & South America: 1) Nestle, 2) Sony, 3) Google, 4) BMW, and 5) Johnson & Johnson.

North America: 1) Johnson & Johnson, 2) Google, 3) Nestle, 4) The Walt Disney Company, and 5) Sony.

Northern Europe: 1) Google, 2) IKEA, 3) Sony, 4) The Walt Disney Company, and 5) Singapore Airlines.

Swedish beauty company Oriflame has signed up to sponsor the Women’s Tennis Association (WTA) Tour. Oriflame has agreed a two-year deal that starts from 2011 to become the Tour’s official cosmetics partner.

The fastest man in the world, Usain Bolt, has signed a deal with Hublot, a Swiss enterprise that creates luxury watches. In addition to being sponsored by Hublot, Bolt also has endorsements with Jamaican telecoms firm Digicel, sportswear brand Puma and PepsiCo’s sports energy drink brand Gatorade.

Alpenlibe's new TVC has got monkeys in place of crocodile but there is a twist in ad.

1. Rare
Rare, Ltd. which was formerly known as Rareware is a British video game development company. It was founded in 1982 by brothers Tim and Chris Stamper as Ashby Computers and Graphics Ltd. (ACG). In 2002, Rare was acquired by Microsoft.
2. Sega
Sega was founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii, United States, by Marty Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 "SErvice GAmes of Japan" was registered.
SNK Playmore Corporation is a Japanese video game hardware and software company. SNK is an acronym of Shin Nihon Kikaku, Japanese for "New Japan Project", which was SNK's original name. The company's legal and trading name became SNK in 1986.
The original SNK was founded in Osaka, Japan, in July 1978 by Eikichi Kawasaki, and existed until October 22, 2001. Anticipating the end of his first company, Kawasaki founded the company Playmore in August 2001, which in 2003 became SNK Playmore.

Ad Age Insights global report on 30 brands connecting with consumers on a worldwide, regional and local level

Diego Maradona, the coach for Argentina’s football team recently stated that he will run the streets of Buenos Aires undressed if his team becomes a champion. Now Pepsi-Argentina has launch a campaign model on this promise
PepsiCo announced that the soft drink will be sold with no label for a week in Argentina if that country wins the football tournament. BBDO Argentina created print ads for the company illustrating what the un-labeled bottles will look like with only a blue label around the neck of the bottle stating, “If the coach goes naked, we will, too. Pepsi promises.”

1. Captain Morgan

The Captain wasn’t always just the choice of sorority girls looking to blend spiced rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas antics, Morgan received knighthood and became the lieutenant governor of Jamaica.

2. Johnnie Walker

3. Jack Daniel

4. Jose Cuervo

5. Jim Beam

6. Tanqueray

7. Campari